iPhone

By Brandon Smith

In today’s fast-paced world, companies need to adapt if they want to stay relevant. Even the Big Tech giants can’t get too comfortable—to remain competitive, large corporations like Google and Amazon are constantly innovating and evolving.

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The Top 100 Most Valuable Brands in 2022

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Given the allusive nature of brands, determining a brand’s financial value is a difficult task.

Despite a brand’s intangibility, it’s hard to deny just how effective a strong one can be at boosting a company’s bottom line.

Written By Govind Bhutada

Graphics & Design

In the media and public discourse, companies like Alphabet, Apple, and Microsoft are often lumped together into the same “Big Tech” category. After all, they constitute the world’s largest companies by market capitalization.

And because of this, it’s easy to assume they’re in direct competition with each other, fiercely battling for a bigger piece of the “Big Tech” pie. But while there is certainly competition between the world’s tech giants, it’s a lot less drastic than you might imagine.