America

Ranked: Car Brands With the Most Loyal Customers

Key Takeaways

• On average, 52% of U.S. car buyers in 2026 bought the same make as their current car.
• Tesla has the highest customer loyalty rate of any car brand, at 64%.
• Ford has the highest loyalty rate among Detroit’s traditional automakers, at 58%.

Just over half of U.S. car buyers stick with the same make when purchasing another vehicle, but loyalty varies considerably across brands.

Mapped: Where Young Americans Are Buying Homes

Key Takeaways

Published

10 hours ago

on

August 17, 2026

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By

Ryan Bellefontaine

Graphics & Design

America’s Missile Interceptor Stockpiles Have Plunged

Key Takeaways

Ranked: U.S. States With the Highest Vehicle Theft Rates

Key Takeaways