Are Chip Readers A 'Clever' Way For Visa And MasterCard To Increase Revenue?

Ever since merchants changed out payment terminals last October in order to comply with new rules and accept chip cards, merchants are seeing expenses relating to debit transaction fees increasing, in some cases as much as 20%. The reason stems from transaction terminals being set up to steer transactions in such a way that will generate the most revenue for the data processing company.
As the Chicago Tribune explains