25% Of Americans Admit Partisan Politics Drove Them To Boycott Brands
Amid the increasingly divided electorate, it appears the most important part of America - the consumer - is now caught up in the political partisanship like never before.
Think there's more hoopla about brand boycotts than actual boycotting? Maybe not. As Adage.com reports, a new Ipsos survey found that 25% of Americans said they had stopped using a brand's goods or services in the previous three months because of protests, boycotts or the brand's perceived political leanings.