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25% Of Americans Admit Partisan Politics Drove Them To Boycott Brands

25% Of Americans Admit Partisan Politics Drove Them To Boycott Brands

Amid the increasingly divided electorate, it appears the most important part of America - the consumer - is now caught up in the political partisanship like never before.

Think there's more hoopla about brand boycotts than actual boycotting? Maybe not. As Adage.com reports, a new Ipsos survey found that 25% of Americans said they had stopped using a brand's goods or services in the previous three months because of protests, boycotts or the brand's perceived political leanings.

Visualizing The Global Demographic Timebomb

Visualizing The Global Demographic Timebomb

With record-high amounts of student debt, questionable job prospects, and too much avocado toast in their bellies, many millennials already feel like they are getting the short end of the stick.

But, as Visual Capitalist's Jeff Desjardins notes, there’s another economic headwind they face as they are coming of age: the percentage of the global population that is 65 or older will double from 10% to 20% by 2050.

As millennials enter their peak earning years, there will be 1.6 billion elderly people on the planet.

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