Ranked: Car Brands With the Most Loyal Customers
Ranked: Car Brands With the Most Loyal Customers
Key Takeaways
- On average, 52% of U.S. car buyers in 2026 bought the same make as their current car.
- Tesla has the highest customer loyalty rate of any car brand, at 64%.
- Ford has the highest loyalty rate among Detroit’s traditional automakers, at 58%.
Just over half of U.S. car buyers stick with the same make when purchasing another vehicle, but loyalty varies considerably across brands.

