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Ranked: The Brands That Gained the Most Value in 2025
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Key Takeaways
- Microsoft saw the largest absolute increase in brand value in 2025, up $120.6 billion.
- Nvidia’s brand value nearly doubled, rising from $44 billion to $87.9 billion.
- Tech giants dominated the list, with Google, Apple, and Amazon all gaining more than $45 billion in brand value.
Despite a turbulent global economy, the world’s leading tech companies saw their brands grow stronger in 2025, fueled by AI innovation, expanding digital ecosystems, and renewed investor confidence.
This infographic, based on data from Brand Finance, highlights the top 10 brands that gained the most value between 2024 and 2025.
Which Brands Gained the Most Value in 2025?
The top 10 brand value gainers collectively added more than $450 billion in brand value compared to 2024, with tech giants dominating the list.
| Company | Brand Value Gain 2024–2025 (USD) | Brand Value 2024 (USD) | Brand Value 2025 (USD) |
|---|---|---|---|
| Microsoft | $120.6B | $340.4B | $461.1B |
| $79.5B | $333.4B | $413.0B | |
| Apple | $57.9B | $516.6B | $574.5B |
| Amazon | $47.5B | $308.9B | $356.4B |
| NVIDIA | $43.4B | $44.5B | $87.9B |
| Walmart | $40.3B | $96.8B | $137.2B |
| TikTok / Douyin | $21.6B | $84.2B | $105.8B |
| $15.7B | $75.7B | $91.5B | |
| State Grid Corporation of China | $14.5B | $71.1B | $85.6B |
| Bank of China | $13.4B | $50.5B | $63.8B |
Microsoft led the way with an increase of $120.6 billion, likely driven by its rollout of AI tools like Copilot.
Google and Apple followed, gaining $79.5 billion and $57.9 billion respectively. Google benefited from strong advertising revenue growth, while Apple remained resilient thanks to its expanding services and product ecosystem.
Nvidia is the fastest growing brand on the list, with its value surging by $43.4 billion—a 97.5% increase over 2024—as the company solidified its dominance in AI chips and data center technology.
Retail’s Brand Value Boost
In the retail space, Walmart and Amazon also posted significant gains.
Amazon, which covers both tech and retail under its umbrella of businesses, saw its brand value grow by $47.5 billion. Walmart’s brand value grew by $40.3 billion, followed by TikTok’s $21.6 billion jump, which underscored its continued influence among younger audiences.
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