For the first time since early 2014, "no brainer" Apple's Enterprise Value has fallen below that of its tech giant super-hero nemesis Alphabet (the company formerly known as Google). Since early July, Apple has lost a stunning $112 billion of 'value' while Alphabet has added over $150 billion. In September we asked "have we reached peak Apple?" it appears, for now, the answer is in.
As we noted previously,
Technological change often comes faster than what the people in it’s thrall can predict. It wasn’t that long ago when you and everyone else you knew were probably using AOL Instant Messenger, around the same time that dude, you were getting a Dell. Then one day you weren’t. Blackberrys used to be so popular that “to bbm” someone made it into the dictionary, but then the devices all but disappeared. These inflection points are seldom based on the companies failing their customers, but rather because consumers simply moved on.