America

The World’s Most Valuable Bank Brands (2019-2023)

Since 2019, Chinese banks have held the top four spots on Brand Finance’s Banking 500—an annual ranking of the most valuable bank brands.

Brand value in this context is a measure of the “value of the trade mark and associated marketing IP within the branded business”. In other words, it measures the value of intangible marketing assets, and not the overall worth of the business itself.

On February 8, I wrote about indications that Donald Trump may run as the peace candidate in the 2024 Republican presidential primary. Concluding, I commented, “We’ll see if Trump follows through with this campaign strategy.” This week, the Trump campaign released a new video of Trump speaking about matters related to war and peace. The video indicates that Trump is indeed following through on that peace candidate campaign strategy.

By Brandon Smith