Subprime Pet Rental Company Files For Bankruptcy

Two months ago, Bloomberg's Patrick Clark penned an article that promptly went viral as it touched on a rather unorthodox topic: a pet leasing, or rather rental, company aimed at subprime borrowers who could not afford to buy their pet outright.
The company in question is Wags Lending, a/k/a Bristlecone, was founded by Dusty Wunderlich in 2003. A brief background from the original BBG piece: