Three Years After Going Public, Fairway Files Chapter 11

Back in April 2013, during the height of the IPO scramble, this is how the NYT reported about the initial public offering of a little known NYC grocery chain known as Fairway.
Until recently, Fairway was not much more than a popular market on Manhattan’s Upper West Side, where residents went for goods like smoked salmon, medjool dates and cheeses. Today, it is a fast-growing 12-store grocery chain with ambitions of opening 300 outlets across the country.