It's Not Just Bluster: Here's A Surprising Way Executives Can Literally Talk Up Their Shares

As it turns out, it’s not what an executive says during a corporate earnings call that matters, it’s how much time they spend saying it.
Prattle, a market-research company that recently closed a $3 million seed round, claims to have discovered a surprising correlation between the length of time executives spend speaking during a quarterly earnings call, and the performance of a company’s stock over the short- and long term, MarketWatch reports.