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Apple To Cut iPhone Production By 10% In The First Quarter Of 2017: Nikkei

Apple To Cut iPhone Production By 10% In The First Quarter Of 2017: Nikkei

If there is one company that wishes 2016 could be as quickly as possible put away in the history books, it was Apple: with the Apple watch now a confirmed dud, the iPhone 7 a bust relative to Apple's other offerings, demand for Apple's once brilliant creations waning, and the first recorded declines in both iPhone sales and earnings, 2016 was a year Tim Cook would love to never repeat. Alas, according to Japan's Nikkei, 2017 is set to begin with a whimper, not a bang, as Apple will trim production of its iPhones by at least 10% in the first quarter of 2017.