Credit Suisse: Customer Blowback Over Starbucks' Refugee Hiring Spree Could Crush Same Store Sales
A few weeks ago we wrote about how the controversial decision of Starbucks' CEO Howard Schultz to hire 10,000 refugees, a clear shot at the Trump administration's immigration policies, seemingly backfired as his "brand perception" took a sudden and massive hit, a clear signal once again that coffee drinkers would prefer to not have a side of political propaganda with their $5 morning java (see "Starbucks' 'Brand Perception' Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees").