See this visualization first on the Voronoi app.
Ranked: The Top Followed Gen Z Influencers on Instagram
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
- Kylie Jenner tops the list with 393M followers, making her the most followed Gen Z celebrity on Instagram.
- Diverse domains: The biggest names come from music, sports, and even social media itself. Often, their influence isn’t tied to just one field.
- All featured celebrities were born in or after 1997, illustrating the next generation’s dominance in digital influence.
Instagram is the global stage for influence, and Gen Z celebrities are commanding center stage. Defined as those born between the mid-to-late 1990s and early 2010s, Gen Z has grown up entirely online—and they’ve also taken control of it.
This ranking of the most followed Gen Z celebrities on Instagram was created by Made Visual Daily, using follower data sourced directly from Instagram.
Here’s the full dataset of the top Gen Z influencers on Instagram today:
| Rank | Name | Instagram Handle | Followers (M) | Category | Age (2025) | Birth Year |
|---|---|---|---|---|---|---|
| 1 | Kylie Jenner | @kyliejenner | 393 | Social Media & Digital Creators | 28 | 1997 |
| 2 | Kylian Mbappé | @k.mbappe | 126 | Sports | 27 | 1998 |
| 3 | Billie Eilish | @billieeilish | 125 | Music | 24 | 2001 |
| 4 | Lalisa Manobal | @lalalalisa_m | 106.9 | Music | 28 | 1997 |
| 5 | Rosé (Park Chaeyoung) | @roses_are_rosie | 84.5 | Music | 28 | 1997 |
| 6 | Khabane “Khaby” Lame | @khaby00 | 79.3 | Social Media & Digital Creators | 25 | 2000 |
| 7 | Jimmy Donaldson | @mrbeast | 77.6 | Social Media & Digital Creators | 27 | 1998 |
| 8 | Shawn Mendes | @shawnmendes | 70.6 | Music | 27 | 1998 |
| 9 | Millie Bobby Brown | @milliebobbybrown | 64 | Entertainment (Film & TV) | 21 | 2004 |
| 10 | Camila Cabello | @camila_cabello | 64 | Music | 28 | 1997 |
| 11 | Vinícius Júnior | @vinijr | 53.5 | Sports | 25 | 2000 |
| 12 | Sabrina Carpenter | @sabrinacarpenter | 48.8 | Music | 26 | 1999 |
| 13 | Charli D'Amelio | @charlidamelio | 42 | Social Media & Digital Creators | 21 | 2004 |
| 14 | Jason Watkins Jr | @ishowspeed | 41 | Social Media & Digital Creators | 20 | 2005 |
| 15 | Olivia Rodrigo | @oliviarodrigo | 40 | Music | 22 | 2003 |
| 16 | Anushka Sen | @anushkasen0408 | 39.5 | Social Media & Digital Creators | 23 | 2002 |
| 17 | Jenna Ortega | @jennaortega | 39 | Entertainment (Film & TV) | 23 | 2002 |
| 18 | Erling Haaland | @erling | 38.3 | Sports | 25 | 2000 |
| 19 | Becky G | @iambeckyg | 37 | Music | 28 | 1997 |
| 20 | Addison Rae | @addisonraee | 34.1 | Social Media & Digital Creators | 25 | 2000 |
| 21 | Jake Paul | @jakepaul | 28.3 | Social Media & Digital Creators | 28 | 1997 |
| 22 | Ananya Panday | @ananyapanday | 26.4 | Entertainment (Film & TV) | 27 | 1998 |
| 23 | Janhvi Kapoor | @janhvikapoor | 26.3 | Entertainment (Film & TV) | 28 | 1997 |
| 24 | Sydney Sweeney | @sydney_sweeney | 25.1 | Entertainment (Film & TV) | 28 | 1997 |
| 25 | Sadie Sink | @sadiesink_ | 25 | Entertainment (Film & TV) | 23 | 2002 |
| 26 | Ester Expósito | @ester_exposito | 25 | Entertainment (Film & TV) | 25 | 2000 |
| 27 | Bella Thorne | @bellathorne | 24 | Entertainment (Film & TV) | 28 | 1997 |
| 28 | Chloë Grace Moretz | @chloegmoretz | 23.9 | Entertainment (Film & TV) | 28 | 1997 |
| 29 | Achraf Hakimi | @achrafhakimi | 22 | Sports | 27 | 1998 |
| 30 | Finn Wolfhard | @finnwolfhardofficial | 21 | Entertainment (Film & TV) | 23 | 2002 |
| 31 | Marcus Rashford | @marcusrashford | 21 | Sports | 28 | 1997 |
| 32 | Peyton List | @peytonlist | 20.4 | Entertainment (Film & TV) | 27 | 1998 |
| 33 | James Charles | @jamescharles | 20 | Social Media & Digital Creators | 26 | 1999 |
| 34 | Gavi | @pablogavi | 19 | Sports | 21 | 2004 |
| 35 | Bretman Rock | @bretmanrock | 19 | Social Media & Digital Creators | 27 | 1998 |
| 36 | Pedri | @pedri | 18.4 | Sports | 23 | 2002 |
| 37 | Joey King | @joeyking | 18 | Entertainment (Film & TV) | 26 | 1999 |
| 38 | Bhad Bhabie | @bhadbhabie | 16 | Music | 22 | 2003 |
| 39 | Gaten Matarazzo | @gatenmatarazzo | 15.8 | Entertainment (Film & TV) | 23 | 2002 |
| 40 | Avani Gregg | @avani | 15.7 | Social Media & Digital Creators | 23 | 2002 |
| 41 | Greta Thunberg | @gretathunberg | 15 | Activism / Public Figures | 22 | 2003 |
| 42 | Emma Chamberlain | @emmachamberlain | 15 | Social Media & Digital Creators | 24 | 2001 |
| 43 | Lil Pump | @lilpump | 14 | Music | 25 | 2000 |
| 44 | Maddie Ziegler | @maddieziegler | 13.1 | Social Media & Digital Creators | 23 | 2002 |
| 45 | Bella Poarch | @bellapoarch | 12 | Social Media & Digital Creators | 28 | 1997 |
| 46 | Willow Smith | @willowsmith | 11.4 | Music | 25 | 2000 |
| 47 | JoJo Siwa | @itsjojosiwa | 11 | Social Media & Digital Creators | 22 | 2003 |
| 48 | LaMelo Ball | @melo | 10.5 | Sports | 24 | 2001 |
| 49 | Jadon Sancho | @sancho | 10.4 | Sports | 25 | 2000 |
| 50 | Lil Nas X | @lilnasx | 10 | Music | 26 | 1999 |
| 51 | Yara Shahidi | @yarashahidi | 9 | Entertainment (Film & TV) | 25 | 2000 |
| 52 | Noah Cyrus | @noahcyrus | 6 | Music | 25 | 2000 |
| 53 | Isabela Merced | @isabelamerced | 5 | Entertainment (Film & TV) | 24 | 2001 |
| 54 | Zion Williamson | @zionwilliamson | 5 | Sports | 25 | 2000 |
| 55 | Alix Earle | @Alix_Earle | 4.5 | Social Media & Digital Creators | 25 | 2000 |
| 56 | Mckenna Grace | @mckennagraceful | 3.1 | Entertainment (Film & TV) | 19 | 2006 |
| 57 | Emma Raducanu | @emmaraducanu | 3 | Sports | 23 | 2002 |
| 58 | Mackenzie Foy | @mackenziefoy | 2 | Entertainment (Film & TV) | 25 | 2000 |
| 59 | Jacob Tremblay | @jacobtremblay | 1 | Entertainment (Film & TV) | 19 |
At the top of the list is Kylie Jenner, with nearly 400 million followers. Her influence extends well beyond lifestyle content; she’s built beauty and fashion brands that thrive on the back of her Instagram presence. In a very real sense, Jenner isn’t just an influencer—she’s a business empire.
Sports stars are also prominent. French footballer Kylian Mbappé, for example, isn’t just a national hero, he’s a global icon. With over 100 million followers, his Instagram account showcases both athletic achievements and lifestyle content, making him a go-to brand ambassador for major companies.
Music remains a powerful domain for Gen Z influence. BLACKPINK’s Lalisa (106.9 million) and Rosé (84.5 million) highlight how K-pop continues to thrive globally. As well, artists like Billie Eilish (125 million), Shawn Mendes (64 million), Olivia Rodrigo (39 million), and Camila Cabello (54 million) make strong showings.
The Rise of Gen Z Digital Dominance
Gen Z’s grip on Instagram isn’t just a vanity metric—it’s a reflection of changing media habits. According to recent social media statistics, nearly 70% of Gen Z spends more than four hours daily on social platforms, with Instagram ranking among the most preferred.
This generation also blurs the lines between traditional celebrity and digital creator. YouTube star MrBeast (78 million), TikTok sensations like Khaby Lame (79 million), and beauty influencers like James Charles (26 million) hold massive sway among followers, often outpacing legacy celebrities in engagement.
What makes these accounts so powerful isn’t just their size—it’s their impact. According to recent studies, Gen Z audiences respond most to realness and transparency in content. Trends, phrases, and products featured on these accounts can quickly reach millions and shape trends almost overnight.
Instagram remains a central platform for this generation, but it’s part of a broader ecosystem. Many of these influencers have parallel audiences on TikTok, YouTube, and beyond, allowing them to shape culture across mediums. Their voices influence fashion, beauty, activism, entertainment, and even politics.
As the infographic shows, Gen Z isn’t just consuming media, they’re driving it. And the people they follow are more than just entertainers, they’re architects of modern culture.
For broader context on how this fits into the expanding social universe, explore this classic post: The Social Media Universe in 2022.
Learn More on the Voronoi App
Check out related content like We’re Spending More Time Watching Videos on Social Media on the free iOS and Android app.