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Google Market Cap Hits An All Time High $600 Billion

Google Market Cap Hits An All Time High $600 Billion

Even as the US retail industry is in a tailspin of historic proportions, the ad spending market must be better than ever, because on Monday Google parent Alphabet closed up 2.3% at a new record high, and as Bloomberg pointed out, the company's market value crossed above $600 billion for the first time ever.

Investors chose not to wait for GOOGL earnings, and bought up shares ahead of the announcement driven by positive analyst comments ahead of 1Q results on April 27 and as the S&P North American tech index rose 1.4% with broader markets rallying.

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