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America’s Most Popular Ice Cream Brands
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Key Takeaways
- Ben & Jerry’s leads in 14 states, particularly in New England and the Northeast.
- Jeni’s Splendid Ice Creams ranks second with 13 states, dominating the South and Midwest.
The U.S. is home to hundreds of regional and national ice cream brands, but which ones stand out state by state? This map highlights the most popular packaged ice cream brand in each U.S. state based on search volume.
From classic New England favorites to Southern staples, it’s clear that ice cream preferences are deeply regional.
The data for this visualization comes from Coffeeness. It ranks the most searched packaged ice cream brand in each state using 2025 Google Trends data. The analysis focused on 27 widely available brands in the U.S., showing how regional loyalty and national appeal shape America’s dessert preferences.
Ben & Jerry’s: A Northeastern Powerhouse
Ben & Jerry’s, founded in Vermont, is the top-searched brand in 14 states, especially in New England and the Northeast.
Its dominance in states like Vermont, New York, and Massachusetts reflects both its home-state appeal and national fanbase. The brand also performs well in the Midwest and West, including Colorado and Nevada.
Jeni’s Expands Its National Reach
Jeni’s Splendid Ice Creams ranks first in 13 states, primarily across the South, Midwest, and West Coast. Originating from Ohio, Jeni’s has gained traction nationwide with its premium ingredients and creative flavors. It leads in large states like California and Texas.
| State | Ice Cream |
|---|---|
| Alabama | Jeni’s Splendid Ice Creams |
| Alaska | Häagen-Dazs |
| Arizona | Jeni’s Splendid Ice Creams |
| Arkansas | Braum’s |
| California | Jeni’s Splendid Ice Creams |
| Colorado | Ben & Jerry’s |
| Connecticut | Ben & Jerry’s |
| Delaware | Turkey Hill |
| Florida | Ben & Jerry’s |
| Georgia | Jeni’s Splendid Ice Creams |
| Hawaii | Häagen-Dazs |
| Idaho | Tillamook |
| Illinois | Jeni’s Splendid Ice Creams |
| Indiana | Graeter’s Ice Cream |
| Iowa | Blue Bunny Ice Cream |
| Kansas | Braum’s |
| Kentucky | Graeter’s Ice Cream |
| Louisiana | Blue Bell |
| Maine | Ben & Jerry’s |
| Maryland | Jeni’s Splendid Ice Creams |
| Massachusetts | Ben & Jerry’s |
| Michigan | Hudsonville Ice Cream |
| Minnesota | Ben & Jerry’s |
| Mississippi | Blue Bell |
| Missouri | Jeni’s Splendid Ice Creams |
| Montana | Tillamook |
| Nebraska | Blue Bunny Ice Cream |
| Nevada | Ben & Jerry’s |
| New Hampshire | Ben & Jerry’s |
| New Jersey | Ben & Jerry’s |
| New Mexico | Tillamook |
| New York | Ben & Jerry’s |
| North Carolina | Jeni’s Splendid Ice Creams |
| North Dakota | Halo Top Ice Cream |
| Ohio | Graeter’s Ice Cream |
| Oklahoma | Braum’s |
| Oregon | Tillamook |
| Pennsylvania | Turkey Hill |
| Rhode Island | Ben & Jerry’s |
| South Carolina | Jeni’s Splendid Ice Creams |
| South Dakota | Blue Bunny Ice Cream |
| Tennessee | Jeni’s Splendid Ice Creams |
| Texas | Jeni’s Splendid Ice Creams |
| Utah | Tillamook |
| Vermont | Ben & Jerry’s |
| Virginia | Jeni’s Splendid Ice Creams |
| Washington | Ben & Jerry’s |
| West Virginia | Jeni’s Splendid Ice Creams |
| Wisconsin | Ben & Jerry’s |
| Wyoming | Tillamook |
Regional Favorites Make Their Mark
While Ben & Jerry’s and Jeni’s dominate overall, several regional brands hold strong in specific areas. Braum’s, for instance, is the top choice in Oklahoma, Kansas, and Arkansas. Blue Bell wins in Louisiana and Mississippi. In the West, Tillamook leads in Oregon, Idaho, and Montana.
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