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Brand Loyalty is Declining for Most Luxury Automakers

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Rolls Royce Now Sells More Of Its Cars To "New Money" Tech Millionaires

Rolls Royce Now Sells More Of Its Cars To "New Money" Tech Millionaires

Auto manufacturers have been bracing for a slump in car sales in the coming years as ownership rates for younger generations are expected to slump. Their reasoning? Millennials and their ilk tend to favor experiences over luxury goods, while also tending to cluster in urban settings where public transportation is easily accessible.