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Carmageddon: Ford & GM Sales Tank Despite Record July Incentive Spending

Carmageddon: Ford & GM Sales Tank Despite Record July Incentive Spending

It was hard to find a bright spot for auto investors in July's auto sales figures released earlier today with GM down 15% YoY, Ford off 7% and Chrysler down 11%.

The companies blamed the drops on lower fleet sales but GM’s retail sales also fell 14.4% from July 2016.  Meanwhile, Ford and Fiat Chrysler retail sales had single-digit declines, and their fleet sales fell 26% and 35%, respectively.

 

Here's a recap of how each of the largest OEM's made out in July:

GM: