Verizon Unlimited, T-Mobile Upgrades, Sprint Drops Prices Through Floor: The Deadbeat Carriers are Beating Themselves To Death
In "The Slow Death of the Deadbeat Carriers, pt 4" I reminded all about the price competition kicked off by the upstart T-Mobile that reconfigured the US wireless industry.
T-mobile eliminated plan contracts, eliminated handset financing (at least usury style financing) and made the unlimited data plan a mainstay. Look at what those changes did to T-mobiles subscription business