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Charted: ChatGPT’s Rising Traffic vs. Other Top Websites
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As the most popular AI chatbot, ChatGPT has become a sticky, integral tool that people use daily for simple inquiries and complex tasks.
Consequently, the ChatGPT website is seeing a surge in traffic. In April of 2025, the site reached 5.14 billion visits, up 182% from a year ago.
This infographic shows how ChatGPT’s month-over-month change in traffic in April stacks up against the other most popular websites globally, using data from Similarweb.
Web Traffic Falls for Top Websites, Except ChatGPT
April was a tough month for digital giants, with nearly all of the world’s top websites seeing a decline in their monthly visits.
However, ChatGPT stood out as the only site that not only bucked the downtrend but also saw a sharp rise in traffic.
| Website | Monthly traffic change (April 2025) |
|---|---|
| ChatGPT.com | 13.0% |
| Instagram.com | -1.7% |
| YouTube.com | -2.1% |
| WhatsApp.com | -2.8% |
| Facebook.com | -3.1% |
| Google.com | -3.2% |
| Reddit.com | -3.8% |
| Yahoo.co.jp | -3.9% |
| X.com | -5.2% |
| Wikipedia.org | -6.1% |
The ChatGPT.com site saw a 13% increase in monthly traffic in April 2025, with features like image generation picking up popularity. OpenAI also released several updates over March and April, improving different GPT models.
Meanwhile, other most-visited websites like Google, YouTube, and Facebook all saw their monthly traffic decline in April.
Wikipedia saw the sharpest fall at -6.1%, potentially signaling a slowdown in research activity or competition from AI-powered tools like ChatGPT. Social media site X.com (formerly Twitter) followed with a -5.2% change in monthly traffic.
A Broader Digital Shift to AI?
ChatGPT’s surge and strong user retention highlight a shift in preferences towards quick, personalized information from AI-driven tools.
Users are turning to AI tools as free search engines that synthesize information from various sources, leaving giants like Wikipedia vulnerable.
However, with online giants like Google and Meta incorporating AI into their ecosystems, the overall digital shift is more about embracing AI rather than competing with it.
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