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Tinder and Bumble Nearly Tied Among U.S. Dating Apps
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The online dating landscape has evolved significantly since the launch of Tinder in 2012.
Over a decade later, the dating app industry reached a market size of over $6 billion in 2024, marking a 15.7% increase from the previous year, according to data from Business of Apps. iOS users accounted for approximately 80% of mobile revenue generated within the sector.
In 2024, an estimated 360 million people worldwide used dating apps, an increase of about 15 million compared to the previous year. Tinder remained the most widely used platform, with approximately 90 million users globally.
Bumble Threatening Tinder’s Leadership
While Tinder remains the most popular dating app, it is facing increasing competition from Bumble. The two platforms now control similar market share in the United States, with Hinge occupying a solid third place.
Tinder saw a subscriber peak in Q3 2022, reaching 11.1 million users, likely driven by the surge in online dating during the COVID-19 pandemic and ongoing interest as restrictions lifted. By Q4 2024, however, the number of paid subscribers had declined to 9.4 million—a 15% drop from its peak.
| App | Market Share (%) |
|---|---|
| Tinder | 25 |
| Bumble | 24 |
| Hinge | 18 |
| Plenty of Fish | 7 |
| Grindr | 7 |
| Hily | 7 |
| Badoo | 4 |
| Other | 8 |
Tinder’s model is built around physical proximity and a simplified user experience. It relies on swiping—right to “like” and left to “pass.” If two users both like each other, they are matched and can begin chatting through the app. Around 60% of Tinder users are under the age of 35, and roughly 75% are male.
Bumble differentiated itself by allowing only women to initiate conversations in heterosexual matches. Hinge, meanwhile, introduced prompts that encourage users to share more about themselves, aiming to facilitate more meaningful interactions before meeting in person.
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