Fourth Turning's Neil Howe: Why Millennials Aren't So Unique
Authored by Marianne Brunet via AdvisorPerspectives.com,
The conventional wisdom is that Millennials are a generation with unique needs and buying habits, but Neil Howe says that they are very similar to the Greatest Generation.
Howe, who coined the term “Millennial,” says that both generations are highly risk-averse, a characteristic brought on by their shared parenting environment.
In a talk last week, Howe explained how we can use generational patterns and historical economic trends to better understand the future of the global economy.