You are here

retail industry

Wal-Mart Slashes Online Prices To Match Amazon...Does It Matter?

Wal-Mart Slashes Online Prices To Match Amazon...Does It Matter?

Wal-Mart's in-store prices have long been the lowest in the retail industry after decades of building a massive store footprint and subsequently beating vendors into submission.  That said, with brick-and-mortar sales continually being eroded by online sales, pricing dominance against Amazon is becoming far more important than in-store dominance against the likes of Target.

To that end, as Reuters points out today, Wal-Mart is seemingly embracing a new pricing war with Amazon this holiday season and now sports online prices that are nearly on par with the online retailing giant.