A Burgeoning Growth Engine for Costco: Wanton Alcoholism
Costco has to be the single best retail business in the world. A new Costco just opened in area and I signed up for their 'executive' membership card, which is something that I feel wholly ridiculous -- but I did so nevertheless.
In order to attain the privilege of shopping there, customers must pay an annual fee. In an era where every retailer is tripping over themselves to attract customers, this concept isn't dually brilliant and absurd.