Chipotle Pivots To Sell Burgers; Market Not Impressed
Chipotle has had enough of being an e-coli associated Mexican food company: according to Bloomberg, the fast food (and at least in recent months, just as fast food-poisoning company) may be getting into the burger business.
The company filed a trademark application this month for “Better Burger,” according to the U.S. Patent and Trademark Office website. Chipotle, which has already invested in two smaller chains, is considering opening another restaurant concept focused on hamburgers, according to Chris Arnold, a spokesman for the Denver-based company.