Starbucks' 'Brand Perception' Takes A Massive Hit After Announcing Plans To Hire 10,000 Refugees
About a month ago, Starbucks CEO Howard Schultz decided to 'take a stand' in defiance of Trump's immigration executive order and penned a message to the world vowing, among other things, to hire 10,000 refugees over the next 5 years and "build bridges, not walls, with Mexico". Here are some excerpts from the politically charged message drafted by Schultz with "deep concern and a heavy heart":