The "Nightmare Scenario" For Publishers: Facebook Is Testing A 'Pay-To-Play' Model
Remember when Facebook first offered to pay “media partners” to create video content for its news feed? A lot sure has changed since then... and that was only six months ago. In a development that’s elicited anger among journalists and various content providers, the world’s largest social media company appears to be testing a new content-distribution model that would move it away from an organic, free-for-all to a pay-to-play environment. Predictably, news of the tests prompted howls of rage from the media establishment, which depends on Facebook's referral traffic for survival.