Recently surfaced CIA documents reveal that the military are going to create a “Meme Warfare” division tasked with controlling the minds of the American population. According to US defense documents, memes can be used to win wars and influence the general population. In a paper published in 2005 by Michael B. Prosser, the U.S. military are able to weaponise and diffuse memes in order to “defeat an enemy ideology and win over the masses.” Prosser’s paper proposes the creation of a “Meme Warfare Center.” It will be tasked with advising the President on meme generation, transmission, and a detailed analysis on enemy, friendly and noncombatant populations. According to Memetics: A Growth Industry in US Military operations: The proposed Meme Warfare Center (MWC). The MWC as a staff organization has the primary mission to advise the Commander on meme generation, transmission, coupled with a detailed analysis on enemy, friendly and noncombatant populations. The MWC aims for a full spectrum capability of meme generation, analysis, quality control/assurance and organic transmission apparatus. The proposed MWC structure lays in stark contrast to the ad hoc nature of current IO and JPOTF formations. Military Memes Military operations produce memes, both intended and unintended. The unintended effects of memes [...]