The Most Talked About Stocks on TikTok and Instagram
Investors have a plethora of choices when it comes to investing in the stock market. So, which companies tend to grab the most attention?
This graphic is based on November 2023 data from the online trading provider City Index, which analyzed every company in the S&P 500 based on the amount of content created and viewed about their stocks on TikTok and Instagram.
Top 10 Stocks on Instagram and TikTok
In total, videos on the top 10 most popular companies had been viewed more than 117 million times.
Despite ongoing challenges at Disney, the mass media company remains the most popular stock by a wide margin, as evidenced by high engagement in terms of hashtags and video views.
| Company | Videos published | Video hashtags | Total video views |
|---|---|---|---|
| Disney | 6,151 | 44,177 | 79,232,246 |
| Amazon | 725 | 17,278 | 5,918,017 |
| Netflix | 1,384 | 4,635 | 13,475,808 |
| Walmart | 297 | 2,570 | 4,733,581 |
| 3M | 315 | 2,000 | 1,653,844 |
| Microsoft | 312 | 1,944 | 1,950,336 |
| Tesla | 739 | 1,898 | 2,015,286 |
| Costco | 333 | 1,385 | 5,928,615 |
| Nike | 245 | 1,225 | 1,308,044 |
| Starbucks | 165 | 725 | 1,714,216 |
According to City Index, Disney garnered views from 6,151 videos, accompanied by 44,177 hashtags related to Disney stocks and shares, like #disneystock, #disneystocks, and #disneyshares.
Disney’s stock price has hovered around $92 in recent weeks, down from its peak above $200 in March 2021. Its film division has faced significant challenges, notably with the latest Marvel movie underperforming at the box office.
Amazon comes in second in hashtags, with 1,384 videos regarding its financial performance accompanied by hashtags such as #amazonstock, #amazonstocks, or #amazonshares. In its most recent earnings report, the company disclosed the addition of 5.9 million new subscribers in the second quarter of this year.
Netflix secured the third spot in the hashtag ranking, accumulating over 5.9 million video views about its stocks and shares. The company’s second-quarter net sales reached $134.4 billion, and its share price demonstrated a steady rise throughout the year.
As highlighted by City Index, the companies at the top of the list—all American—are some of the biggest brands globally. This underscores how the general public is most comfortable approaching the stock market through businesses and brands they are most familiar with.
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