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Visualized: The Most Followed People on Instagram in 2024
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Scrolling through Instagram reels, stories, and posts has become a significant part of our lives—so much so that the most-followed people on Instagram are able to reach hundreds of millions.
So who are top celebrities influencing millions through this platform? Using data tracked by Social Blade as of March 13, 2024, this graphic shows the top 10 most-followed people on Instagram, not including corporate accounts.
2024’s Most Followed Instagram Personalities
Portuguese footballer Cristiano Ronaldo became the first person to cross 600 million followers in August 2023, and stands as the most-followed person on Instagram in 2024 with 624 million followers.
For comparison, that’s more than the population of the United States, Mexico, and Canada combined. Here are the entire top 10, rounded to the nearest million followers:
| Person | Instagram Followers (March 2024) |
|---|---|
| Cristiano Ronaldo | 624M |
| Lionel Messi | 501M |
| Selena Gomez | 430M |
| Kylie Jenner | 400M |
| Dwayne Johnson | 398M |
| Ariana Grande | 380M |
| Kim Kardashian | 364M |
| Beyoncé | 320M |
| Khloé Kardashian | 311M |
| Kendall Jenner | 295M |
In second is the only other major athlete to feature in the top 10, Lionel Messi with 501 million followers. Messi and Ronaldo are also the only people with more than 500 million followers on the entire platform.
Making up the rest of the top 10 is a mix of pop stars, actors, and celebrity personalities, including Selena Gomez at 430 million followers, and four members of the Kardashian–Jenner family, with Kylie Jenner having the most followers in the family with 400 million.
Interestingly, while these are the most followed people on Instagram, the number one most followed account belongs to Instagram itself. The account, which has over 7,000 posts, has over 670 million followers to date.
After that, the most followed corporate account is Nike, which has 306 million followers.
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