The Enriched Bread Scam
Back in grade school PE class the coach would, on occasion, have the students sit together on the gymnasium floor for a short lecture. One of those lectures I have thought about periodically in the years since. It is the lecture in which the coach described the enriched bread scam. When you see bread labeled “Enriched” on a grocery store shelf you probably think it is improved over other bread, the coach said that day in the gym. But, he explained, the truth is the bread is inferior.