Football Legend Pele Sues Samsung For $30M Over Lookalike In Ad
One of football’s greatest legends, the Brazilian forward number 10, Pele, is suing the South Korean electronics giant Samsung for using a lookalike in an advertisement without his permission. The BBC reports: He is claiming at least $30m (£21m), according to legal papers lodged at the US District Court in Chicago. The advertisement for ultra high-definition televisions ran in the New York Times without Pele’s permission. Pele, 75, whose full name is Edson Arantes do Nascimento, is considered by many to be the best player of all time.