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The Best-Selling Vehicles in America in 2023
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In a banner year, U.S. automakers sold 15.5 million cars in 2023, driven by pent-up demand. Overall, sales jumped 12.4%, with many car manufacturers seeing double-digit sales increases.
Higher dealership inventory and moderating car prices were two reasons for this growth, helping make up for a tough 2022 which was the worst year in a decade due to supply chain disruptions and production snags.
This graphic shows the best-selling vehicles in America in 2023, with data from Motor1.
Trucks and SUVs See Highest Sales
As the table below shows, nine out of America’s top 10 selling cars were trucks or SUVS:
| Rank | Brand | Model | Sales (Units) |
|---|---|---|---|
| 1 | Ford | F-Series | 750,789 |
| 2 | Chevrolet | Silverado | 555,148 |
| 3 | RAM | RAM Pickup | 444,926 |
| 4 | Toyota | RAV4 | 434,943 |
| 5 | Tesla | Model Y* | 403,897 |
| 6 | Honda | CR-V | 361,457 |
| 7 | GMC | Sierra | 295,737 |
| 8 | Toyota | Camry | 290,649 |
| 9 | Nissan | Rogue | 271,458 |
| 10 | Jeep | Grand Cherokee | 244,594 |
| 11 | Toyota | Tacoma | 234,768 |
| 12 | Toyota | Corolla | 232,370 |
| 13 | Tesla | Model 3* | 213,000 |
| 14 | Chevrolet | Equinox | 212,701 |
| 15 | Hyundai | Tucson | 209,624 |
*Tesla does not break out sales by region. Figures are based on estimates by EVadoption.com.
The Ford F-Series maintained its spot as the best-selling vehicle in America for over four decades straight.
Of the two million cars that Ford sold last year, nearly 40% were of the F-Series. While the automaker has cut back electric vehicle (EV) plans for 2024, sales of EV models increased 18% over the year. Meanwhile, hybrid sales climbed 25%, with 133,743 hybrid models sold.
The Chevrolet Silverado fell next in line—the full-size pickup truck has been a long-standing number two seller to the F-Series. In 2023, the most affordable model had a manufacturer’s suggested retail price (MSRP) of $38,195 while the least expensive Ford F-150’s MSRP was $34,445. Overall, sales of the Silverado grew by 6.1% annually.
Coming in fifth was Tesla’s Model Y. In efforts to reach sales targets, Tesla cut prices on the Model Y SUV amid competition from Ford and BYD, a leading Chinese EV company. While the company doesn’t report regional figures, EVadoption.com estimates U.S. sales to be 403,897.
Surprisingly, the only sedan in the top 10 is the Toyota Camry. The cheaper Corolla ranked 12th, with 232,370 units sold.
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